Customer Insights

Customer Insights tells you what your customer base actually looks like: who's repeat, who's high value, and where the long tail is.

Metrics

• Total customers with a confirmed booking.
• Lifetime value (LTV): average revenue per customer.
• Repeat rate: percentage of customers with more than one confirmed booking.
• Average days between trips for repeat customers.
• Top customers by LTV: drillable list.

Segmentation

Customers are segmented by:

• Tag: categories you've assigned.
• Source: original enquiry channel.
• First-booking year.
• Country / region.

Each segment shows count, average LTV, and revenue contribution.

Filters

• Date range: period for revenue inclusion.
• Tags.
• Currency.