Enquiry Sources

The Enquiry Sources report shows the volume and quality of leads coming in, grouped by source (web form, email, phone, manual, referral) and marketing source (free-text sub-source like specific campaigns).

What it shows

• Total enquiries by source.
• Conversion rate: Percentage of enquiries from each source that became confirmed bookings.
• Revenue attributed to each source (from bookings that started as those enquiries).
• Average value of a converted booking by source.

A breakdown by marketing source within each source is available via drill-down.

Filters

• Date range.
• Owner.
• Tags.

Why it matters

This is the headline report for marketing attribution. Sources that bring in lots of enquiries but few bookings can be deprioritised; sources with strong conversion are worth doubling down on.

Configuring sources

Available sources are configured under Reference → Lists. Marketing source is a free-text field on the enquiry but you can keep it consistent by using URL parameters on forms (?marketing_source=...).